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Kyle Zagrodzky, President, OsteoStrong The Five Mistakes Most Franchisors Make Franchising is an organized business model that helps entrepreneurs kickstart empire brands that can be duplicated by franchisees everywhere. It can be a great way to build a major, recognizable brand and take a big bite out of market share, and when executed well, everyone involved can be part of a thriving business that delivers significant rewards.
More upstart businesses are being drawn in by the allure of turning their bright of businesses that attempt the leap into the franchise world rises, more also risk falling flat. Though there are a lot of variables that contribute to a healthy of the same five mistakes.
Knowing exactly what you are and exactly what you are not is the first step to having any successful brand, and finding a simple way to communicate that message is a close second. If there is any ambiguity about your brand, confusion is an immediate side effect.
The trick is to walk the fine line between loyalty to your vision and being open to outside input. Be realistic about the cost of legal advice, budget accordingly, and shop attorneys until you find the best, most experienced legal help you can afford. Getting worse sales advice Selling is more of art than science, but the franchising model has challenged even the best salespeople.
The road of franchise development is jam packed with land mines, but working with franchise sales consultants can help you steer around them and avoid headaches and damage to your brand. Find a team of vetted franchise sales experts who have experience developing the kind of franchise you envision, and listen closely to their advice.
Break down your growth goals into realistic franchise maps with dedicated personnel to develop and run each. Territories are geographically helpful in organizing your brand, but they can also break down customers into groups that help you sell.
Patience is harder to practice, but it pays off bigger dividends down the road. Kyle Zagrodzky is president of OsteoStrong, the health and wellness system with a focus on stronger bones, improved strength, and better balance in less than 10 minutes a week using scientifically proven and patented osteogenic loading technology.
OsteoStrong introduced a new era in modern wellness and anti-aging in and has since helped thousands of clients between ages 8 and 98 improve strength, balance, endurance, and bone density. Inthe brand signed commitments with nine regional developers to launch new locations across America.
Today, the OsteoStrong brand is staying true to its growth towards a brand with global reach with the addition of more franchise sales and new regional developers. They loved it so much, in fact, that they were eager to see it expand in Iowa.
In addition to running their own business, the Grahams serve as area developers for the concept and support other WineStyles Tasting Station franchisees looking to expand in territories across Iowa and Illinois. Gina has an accounting background and still works with a financial services company, in addition to her responsibilities as a franchise owner and area developer.
The couple always had an interest in opening a business, Allan said, and WineStyles Tasting Station provided that opportunity for them. What also appealed to Allan about the concept was wine and its tie to agriculture, having grown up on a farm, he viewed the concept as a way to connect to his agricultural upbringing.
Superb support After the couple signed their franchise agreement, they worked closely with a local real estate agent, their regional area developer at the time, and the corporate team to find the best site for their location, and design the buildout of their store.
Slow and steady wins the race is our mantra here. Allan said the company has a comprehensive training program and gives its franchisees the necessary tools to successfully execute monthly educational classes, winery tastings and other instore events.
WineStyles Tasting Station also offers its franchisees real estate site selection support, in-house marketing, advertising, PR and social media experts and online asset management tools, in addition to access to customizable, system-wide marketing materials.
A field support team is assigned to each franchisee to assist with business start-up and growth while corporate and on-site training programs are designed to create a standardized operating system across the brand. Customized management software and financial administration tools top off the ongoing support the franchise provides to its franchisees.
In their role as area developers for the franchise, the couple is looking forward to WineStyles Tasting Station opening more stores in Iowa and Illinois.Essential Mathematics for Political and Social ResearchMore than ever before, modern social scientists require a basic level of mathematical literacy, yet many students receive only limited mathematical training prior to beginning their research careers.
Today, the family-run business is considered an industry leader, and has ventured into new service areas to meet the needs of its own customers, including sales of concrete forms and accessories. Small business owners Gary Moore Sr. (left) with his wife Rosemary and son Gary Moore Jr.
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