Monday, 25 August Marketing Mix Elements The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. PRICE - refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. The price of sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value.
Posted in Products, Total Reads: Let us start the Nivea Marketing Mix: Products are the backbone for Nivea. In order to come up with products, once should understand about the market and what the market wants from the company.
This is what Nivea works upon. They do extensive market research to understand what people want from Nivea. They adopt various techniques to gather information such as directly from customers or through product testing.
One such example include introduction of Nivea Visage that targeted girls between the age group 13 to 19 years.
This added to the success story of Nivea. Product line consists of skin care products, face care and personal care products.
Under face care, it has Nivea Visage, Vital.
Lip care and Nivea for men. Personal care includes Nivea Deo, Nivea bath care and hair care. This explains the product strategy in the marketing mix of Nivea. Pricing strategy plays an important aspect of marketing mix.
Price of the products mainly depends upon production costs. Nivea take care of its customers that they are getting more value than what they are paying. When they re launch their product Nivea Visage, they brought it at higher prices because of new formula and packaging.
There is a very unique strategy adopted by Nivea with their retailers. They have made a rule that they will sell the products to retailers at one price. Now, these retailers can in turn sell to customers at any price.
Thus, you can find prices do differ at different places. Nivea has a very strong distribution channel. Distribution channel plays vital role to make the products available to the customers. They do adopt various channels to reach out to the customers.
But the mail channel for selling the products is the retail outlets. It has been that around two-third of the sales happen through high street shops such as boots and Superdrug.
One-third of the Nivea sales happen through grocery chains.
Nivea products are best in the skin and beauty care segment. It is because of the product quality that makes them the market leader. They use various promotional techniques to attract their customers.
They follow above the line marketing technique i. They also follow below the line strategy such as trade fairs and promotional events.
They also have presence in social networking sites such as Facebook. This covers the entire Nivea marketing mix.
Nivea is a German based company that specializes in body care and skin products. It is owned by Beiersdorf Global AG. The company was founded in the yearby Paul Carl Beiersdorf. Later on, Lifschutz developed Eucerit — a stable emulsion.
The word Nivea comes from Latin word niveus which means snow-white.Unilever’s marketing mix (4Ps) involves a diversity of products and markets, which dictate differences in pricing. Considering the scale of its consumer goods business, the company has a complex approach to its marketing mix.
Nivea marketing mix explains the business & marketing strategies of the brand. Nivea Marketing Mix (4Ps) Strategy | MBA grupobittia.com Marketing Mix of Nivea analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Introduction to Marketing Management Marketing management is a process of planning and executing the conception, promotion, pricing and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Marketing management is a process which involves analysis, planning and implementation. It also involves the control of goods, services and ideas. Desire to be Seen as a Tough Man: Not many shampoos are marketed specifically to men.
Most men don’t ask too much from their hair, but they do want freedom from flakes and attention from attractive women. This commercial shows a successful athlete claiming that at least some of his success comes from Head & Shoulders.
The shampoo and conditioner you choose can make all the difference in your hair, starting right at the roots. Using the wrong shampoo won't end in disastrous results – but it might keep you from. 4P's Of Marketing. Product Mix: This shampoo does seven benefit for customers hair and scalp, its fight dryness, calms itching, and relieves irritation, reduces redness, control .